Hispanic Marketing DC, VA, MD, FL, TX, NY
Hispanic today represents the most demanding consumer generation adults 18-49. With over 32 million in population Hispanics are driving a cultural and demographic transformation as the U.S. heads towards a multicultural majority—already a reality for people under 35. According to the U.S. Census, Hispanics make up nearly 20% of the population, up 23% over the past decade, outpacing the nation’s overall population growth of 7%.
More importantly, it wields tremendous economic power, which has deep implications for marketers.
With over 15 years in the Hispanic Market Fermin & Associates is the right Agency for your Brand or Products.
Call us today!
Who We Are
With the Hispanic community in America making up nearly 20% of the total population and having an annual purchasing power of over $1.5 trillion, they’re undoubtedly a powerhouse community. However, marketing to this group requires a lot more than just translating your current marketing materials into Spanish.
At Fermin & Associates we create comprehensive marketing strategy in order to get the results you’re looking for.
OUR TEAM
Hispanic Marketing News
Hispanic Programmatic
According to the U.S. Census, multicultural consumers, wielding $4 trillion in spending power, are driving population growth in the U.S. and will become the majority by 2044. This presents challenges and opportunities for Hispanic programmatic media buyers. Each culture has unique values, beliefs, and preferences, rendering general market approaches ineffective and obsolete. This diversity, however,
Latino SEO
Latino SEO is important because it’s specifically aimed at helping do just this; improve the online presence, traffic & ultimately goals for a website. IS Latino SEO NEEDED FOR EVERY TYPE OF BUSINESS? yes! If your business offers products or services to Latinos where users type in search queries to find information, then SEO should